Usually, the term “market” pertains to where buyers & sellers meet for exchange of goods & services. Market is the very common term, known to all, but depending after the quantity of goods handled, there are low cost market & retail market segments. Jay Allsopp
In the modern strategy sense the definition of “market” has a broader meaning. That refers to the units / collection of genuine or potential buyers of a products & services.
There are various types of the marketing, but there are two main section, first being the traditional marketing & second, being the digital marketing. In this article, we will discuss about these methods in details.
01) CLASSIC MARKETING
Traditional marketing recognizes any type of offers, advertising or publicity, which are generally employed by the companies/ business entities for a longer period, & that has a proven success rate.
In old times, marketing was described as the flow of goods & services from producers to consumers. This kind of is a product focused meaning of marketing. The producer concentrate only on the products that what they can produce as well as manufacture, & need of consumers are generally not taken into the consideration.
Strategies of traditional techniques include print ad, such as newsletters, advertisements, newspapers ads. Other styles are tv set, commercials, radio -broadcasting advertising about the merchandise or service of any business.
HAVE TO HAVE OF DIGITAL ADVERTISING
As the technology is improving in now-a-days, that needs the change in everything. The digital marketing is an element of the computerisation. Discussing for approximately 20 years back, there was no computers, no mobile cell phones & of course, no internet connection. But since the technology grows, over time mobiles phones & computer systems are introduced into the life of human being. After more time, internet facilities got introduced, which bring about the digital revolution. Examples of the digital marketing includes web sites, social media networks, email messages are the common. The digital marketing is just like traditional one but utilizing the digital devices & i . t. It is Faster, reliable & easy to find medium & therefore accepted worldwide.
02) DIGITAL ADVERTISING
Digital marketing is a broad term that makes reference the marketing through the internet medium like search motors, websites, social media sites & emails. Digital marketing is sometimes also called the internet or internet marketing.
Digital (latest) marketing strategy range from the SEO (search engine optimization), SEM (Search engine marketing), content marketing, plan marketing, e-commerce marketing & social media.
There are various reason for the development of digital marketing.
1) Digital marketing techniques are more economical than traditional concept.
2) Digital process faster than old one, thereby result oriented.
3) Any individual / company track his/ her performance.
4) All process being reliable, generates better income.
5) Digital media assist in the interaction with potential customers.