As internet access continues to rise across the nation, it is important to understand that Americans are accessing the web in new and different ways. One of the largest growth areas has been people that are getting on the internet through their cell phone. In particular, smartphones have made this new wave of mobile internet access easier than ever.

The Pew Institute estimates that 40% of adults either check their email, access the internet for general browsing or instant message from their cell phone. A full quarter of the adult population has accessed a social networking site using their cell phone. A fifth have watched a video on their phone, 15% have posted a photo or video on the internet, 11% have purchased products online from their cell phone and 10% have used their phone to update their status on sites such as Twitter.

This incredible numbers of cell phone internet access rates seem to fall along socioeconomic and racial lines. Half of the adult Hispanic population access the internet on their mobile phones compared to a third of whites. The numbers are also divided along lines of age. prescription drugs without prescription For the under 30 population, 65% of all young adults access the internet on their cell phones and close to half access social networking sites and participate in instant messaging via their cell phones.

The younger population may have the highest rates of mobile internet access but the 30-49 year-old age group has the highest rate of growth. The numbers are rising across the board, but it seems safe to assume that as the technology has improved, the older group has been happy to jump on the bandwagon. This is clearly a segment of the population that can be targeted as the businesses learn how to leverage these incredible growth rates of mobile internet access via cell phones.