Leadership Skills: Four Cs of Effective Communication

Almost all leaders face times when they realize what they say has a potential to change the wave. Sometimes it’s to ease off worry and instill assurance during mergers or company crises. At other times it could be to push behavior or implement new procedures under new leadership or during change initiatives. When all eyes are watching-and it seems everyone wants answers for something-effective communication adjustments from a soft skill to important management tool. agence de communication

I believe communication is always more than a soft skill. It’s a core skill, even a strategic skill. It can be probably the main leadership skill you can have. After all, communication drives connection and deepens relationships-and an business’ success really comes down to people and the actual can accomplish. Practically every business problem can be solved through communication. Why? Because communication is what will finally get obstacles out of the way, resolve conflicts, and get more than one mind working together on solutions. 

What makes a leader more effective as a communicator? What are the important thing elements that will carry leadership communication through the numerous twists and becomes that rise on every road? It starts with mastering core principles-the stones that help lay a foundation for powerful head communication.

Integrating these 4 Cs of powerful communication will help you increase your impact as a leader:


Effective communication is clear and easy. Drop the jargon and innuendos. Don’t over make clear. Don’t leave room for interpretation. Have courage to be open, direct and explicit. Say what you wish. State what you expect. Express your deadlines and desired outcomes.

In today’s business climate, e-mail is a primary platform where we see unclear communication. Just how many times have you slogged through long or poorly written messages thinking where point is smothered? Or how about those e-mails with multiple people and no clear action item or determined action taker?

It happens face-to-face as well. How often seen a manager say she’d like to listen to some progress at some point? Or heard a team leader say he would like a full revise? Will you really know what either needs of you? And by when?

Unclear expectations or directions are leading triggers of frustration for executives and employees alike. May leave them wondering as to what you’re saying-and don’t leave yourself open to dissatisfaction when they interpret hazy language as lack of importance. State what you need. Say what you want to take place and by when.


Mixed text messages confuse people and create chaos. When a leader’s actions are not regular using what he says, people feel used and de-motivated. At the company level, every channel of communication requires consistency. Car newsletter article on the upcoming layoff should be steady with what the director has been declaring at employee meetings. Likewise remember to consider how regular your communication is with your explained values and priorities. If you say transparency is a value, your communication style should reflect that. This does apply to behaviors as well. A leader who says others that interrupting is a pet peeve, but who has a trend to lose his persistence and interrupt others, shows up inconsistent and insincere. Consider the time to line up messages and make certain if you’re conveying the same meaning over time.

To the point

Exact communication reinforces clarity and often helps us remain on message and remain constant. However, it can even be the toughest principle to follow. Mark Twain once published that if he experienced the time, he would have written a short letter. In the structure business environments we face today, it’s simple to empathize with his lament.

Concision provides guardrails that keep us on track. It also helps us be clear and communicate more straight. It requires discipline though, specially when we’re conveying something complex or emotionally incurred. At those times, we tend to want to describe in great fine detail and then we create word clutter.

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